Common sense is also key to a good inbox placement rate.If your recipients are expecting your emails and are receiving those emails at the right frequency, they’re more likely to show positive engagement and boost your results.Ĭonsistency is also reassuring for the webmails, especially if they can predict positive engagement signals based on your previous campaign metrics. Consistency is a must to ensure good inbox placement.So if you notice that some of your emails are landing in spam, don’t change your sender configuration and contact our team if you need any assistance! You wouldn’t move houses because one of the letters you sent via your local post office got lost on the way. Considering the fact that most new domains and IP addresses used on the internet are used to send spam, or worse - scam and fraudulent emails, by default, webmails do not like change, novelty, or inconsistency.Īnything new is automatically seen as a potential threat, so it’s important to set up a relevant and consistent sender / IP configuration right from the start and stick to it.Transparency, consistency, and common-sense So changing your IP/domain will never help you get out of the spam box. Anything related to you as a sender can potentially carry a reputation and impact your inbox placement: URLs used in the content of your emails, HTML format of your emails, your contact list, etc. 💡 Good to know Even though we often talk about domain reputation and IP reputation, they’re not the only two things that carry a reputation with the webmail. If your emails generate positive metrics (email opened, clicked, replied-to, forwarded, marked as important, etc.), then your score will be positively impacted, and you’ll be more likely to reach the inbox of your recipients.If your emails generate negative metrics (email deleted without opening, email reported as spam, email ignored, etc.), then your score will be negatively impacted, and you’ll be more likely to see your emails landing in spam.They will monitor the behavior of your recipients when they receive an email from you, and they will use that data to score your future messages: On the other hand, if you have used your domain to send quality emails for a long time, you’re much more likely to have your emails delivered to your recipient’s inbox.Įach webmail will assign a reputation score to your domain and IP according to their own algorithms. If your sending domain is known to have sent spam in the past, your chances of making it to the inbox will be fairly small. Online reputation and/or sending reputation certainly is the number one thing to focus on to avoid the spam folder. Webmails often adapt their judgement based on the users’ past history with a specific brand. So if your emails are landing in spam on Outlook, they may not land in spam on Yahoo or on Gmail.Īlso, if you notice that some of your emails are landing in spam on a specific destination, it doesn’t necessarily mean that the same email will land in spam for 100% of your contacts with the same domain name. They are basing their judgement on several factors, and each webmail follows its own rules.
Mailchimp my opt in welcome email keeps going to junk how to#
😔 So how to avoid this? This is up to the webmailĮach webmail is responsible for the placement of incoming messages either in the inbox or in the spam folder. But for email marketers, the spam folder can become a pretty critical barrier to achieve their goals, because an email that lands in spam is most often never opened by the intended recipient. Spam folders are a good way for webmail users to avoid having their inbox constantly over flooded with irrelevant emails. In this article, we will see why your emails are being delivered to the spam folder.
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